Do you want to run a social media contest to grow your website traffic?
Social media platforms have already got billions of active users. it’s tons easier to seek out a really targetted audience that would be your potential customer or subscriber.
In this article, we’ll show you ways to simply run a social media contest to grow your business with some best practices and examples to urge started.
Why Run a Social Media Contest on Your Website?
There is such a lot of content on the web and too many businesses competing for equivalent targeted customers.
If you’ve got recently started a WordPress blog or launched a web business, then social media contests are one among the simplest ways to succeed in your audience.
Alternatively, if you’re an established business, then you can use contests to boost user engagement by celebrating birthdays or other special occasions
Social media platforms have a reach of billions of active users. Facebook / Instagram alone has over 3 billion monthly active users. YouTube, Twitter, and Pinterest each have many highly engaged active users.
Running a social media contest offers you a fast thanks to reaching bent those users. counting on what your goals are, you’ll run a social media contest to try to any or all of the following:
- Get more traffic to your website
- Get more followers for your social media accounts
- Boost engagement on your social media profiles
- Get more subscribers for your email list
- Build brand recognition for your business
That being said let’s take a glance at how you’ll easily create a social media contest for your WordPress website.
Later during this article, we’ll also show you ways to form your contest successful with real examples.
Creating a Social Media Contest in WordPress
For this tutorial, we’ll be using RafflePress. it’s the simplest contest and giveaway plugin for WordPress and helps you promote on all major social media platforms. you’ll even use one among its able to use templates to quickly build contests.
Note: There is a free version of RafflePress available, but for this tutorial, we’ll be using the RafflePress pro account.
The first thing you would like to try to do is to install and activate the RafflePress plugin.
Upon activation, the plugin will add a replacement menu item labeled ‘RafflePress’ to your WordPress admin sidebar. Clicking thereon will take you to the plugin’s Settings page.
First, you’ll get to enter your license key. you’ll find this information under your account on the RafflePress website.
After entering your license key, you’re now able to create your first social media contest.
Simply visit RafflePress » Add New page to launch the contest builder.
You’ll start by entering a title for your contest in the ‘Giveaway Name’ field. After that, you’ll see a bunch of templates to choose from.
There are ready-made templates for various social media websites like Facebook, Twitter, Instagram, and YouTube. If you would like to specialize in one among these platforms, then choosing a template will prevent a while.
You can also choose the ‘Classic giveaway’ template and style your own contest actions. In this manner, you’ll target multiple social media platforms and mix them together with your email list or WooCommerce contest actions.
For the sake of this tutorial, we’ll show you the classic giveaway.
Next, the competition builder will ask you to enter your prize details. Simply click on the ‘Pencil’ icon to supply a title and outline for your prize.
You can also upload an image to display with your prize description. Adding a prize image allows users to visualize the prize and motivates them to participate.
Add Actions to Enter Your Social Media Contest
Actions are the interactions you would like users to perform so as to participate in your social media contest and qualify for the prize.
RafflePress comes with several actions that you simply can increase your campaign. However, you’d want to prioritize actions that assist you to achieve your social media contest goal.
For instance, if you would like to extend Twitter followers then adding ‘Follow us on Twitter’ action is going to be more beneficial.
You need to modify the ‘Actions’ tab from the left menu, and you’ll see the list of actions you’ll add.
Simply click to add any action to your content, and you will see it appear below your prize details. You can then edit the action settings from the left column.
Each action comes with some generic settings. you’ll change the action title, select the number of entries users will earn for it, allow daily entries, or make that action mandatory.
You’ll also see settings associated with specific actions. as an example, if you would like users to follow you on Instagram, then you’ll get to enter your Instagram profile URL.
After entering settings for action, switch back to the actions tab to feature more actions. you’ll add as many actions as you would like. However, don’t forget to prioritize them to match your contest goal.
You can even create your own actions by simply describing the action you want users to take.
Once you are done setting up actions, don’t forget to click on the Save button to store your changes.
Change Contest Appearance and Settings
Next, you would like to modify the planning tab. From here you’ll change fonts and colors. you’ll also choose a page background just in case you would like to make a landing page for your social media contest (more on this later).
After you’re through with design, the subsequent step is to configure contest settings.
Simply switch to the ‘Settings’ tab and you’ll see an inventory of options. Under the ‘General’ settings, you’ll set basic options for your giveaway including the choice to point out winners, number of entries, limit signups per IP, and more.
Most importantly, you’ll choose a page permalink to make a private landing page showing your contest widget.
This is particularly handy for running a social media contest where the goal is to drive traffic to your social profiles.
RafflePress also allows you to line up redirects, success tracking, enable social logins, email verification, and more.
Don’t forget to click on the Save button at the top to save your settings.
Publish and Add Contest on Your Website
RafflePress makes it easy to display your social media contest widget anywhere on your WordPress website.
You can add it to any WordPress post or page by simply editing that page and adding RafflePress block to the content area.
Simply select the contest you created earlier from the drop-down menu and then save or update your post.
You can now visit your website to see your social media contest in action.
RafflePress also allows you to display the contest widget anywhere on your site using the shortcode. You can find the shortcode by editing your contest and switching to the ‘Publish’ tab.
You can also publish your content as a stand-alone page. Simply edit your giveaway and go to the publish tab.
Now click on the landing page option and then click below to set up your landing page.
This will take you back to the settings page where you would like to make a URL for your landing page.
Enter a brief meaningful slug for the URL then click on the view button to see it out. this is often how it looked on our demo site
Note: You can change the design and background by visiting the ‘Design’ tab in the contest builder.
Best Practices to Run Social Media Contest with Examples
Social media contests can easily go viral by following some best practices. the subsequent are a couple of tips and examples to form your social media campaign simpler.
1. Keep your campaign focused by setting a goal
Make sure that you simply set clear goals for your contest campaign. this enables you to realize your goals and maximize the impact of your campaign.
For instance, if you would like to urge more subscribers to your email newsletter, then making email action mandatory and giving it priority points will assist you to get more email subscribers.
Similarly, if you want to run an Instagram contest, then making Instagram actions mandatory will help you achieve that goal.
2. Set enough time to promote your campaign
Plan your campaign well before time. you’ll add the social media contest to your page and begin promoting it across your social channels.
3. Add prize pictures and graphics
Images are highly effective thanks to grabbing user attention. If you’re offering a valuable prize, adding pictures makes users visualize it. This makes your campaign simpler.
But what if your prize may be a membership plan or a web course? Well, then you’ll use graphics by making your own banners and pictures.
We recommend using Canva as the best tool for beginners to make graphics for their WordPress blog or social media campaigns.
4. Promote your contest with on-site retargeting
Make sure that users visiting your website realize your contest and giveaway. the simplest thanks to doing that are by using OptinMonster.
It allows you to convert website visitors into subscribers and customers. It comes with lightbox popups, countdown timers, floating banners, and other tools that you simply can use to market your campaign on your website.
5. Follow social media platform rules for contests
Each social media platform has some specific rules about promoting a contest or giveaway to urge more likes, retweets, and shares.
For instance, if you’re running a Twitter contest, then they need you to discourage duplicate tweets and ask contest participants to stick to Twitter rules.
Similarly, if you’re running a Facebook contest, then you can’t present your content in a way that appears like an endorsement from Facebook.
Following are some general rules that apply to all or any social media platforms:
- Have a clear contest policy and rules mentioning that these social media platforms are not liable for any actions users take.
- Have clear eligibility criteria and who can participate in your contest.
- Do not offer illegal prizes or rewards or ask users to perform illegal actions.
We hope this article helped you learn how to run a social media contest to grow your site. You may also want to see our other tips on promoting your business online without spending too much money.0